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The company was incorporated in India in August
1928 under the name D J Keymer & Co. Ltd. Between
then and today, Ogilvy & Mather Pvt. Ltd, wore
the banner of Bomas Ltd, followed by S H Benson
(India) Pvt Ltd.
David Ogilvy launched Ogilvy Benson & Mather
in New York in 1948 with the financial backing of
two British agencies: Mather & Crowther and
S.H. Benson.
S.H. Benson dates back to 1893. The Mather name had
been prominent in London advertising since 1850. David's
older brother, Francis was Managing Director of Mather
& Crowther and he considered it a small triumph
to start a British-owned agency on American soil.
He attributed much of the success to the genius of
his brother, David Ogilvy.
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