1. Insights into the Indian Child. 2. Ma, Mamta & Motherhood - A look at the Indian Mother. 3. Media Ethnography as a Consumer Insight Tool. 4. The Indian Youth 5. The Meaning of the Home 6. Snacking Motivators 7. Understanding the Urban Male in India 8. The Contemporary Indian Woman 9. The Kerala Consumer 10. The Culture of the Tamil Nadu consumer 11. Teen Vocabulary in India