Creating effective activation requires a clear consumer insight, understanding of brands role in consumer's life, competition, purchase triggers and consumer touch points. We use these understandings along with our proprietary tools and processes to arrive at "Activation Platforms" through which brand experiences are created and delivered at all relevant consumer touch points. We have specialized groups within Ogilvy Activation to look after brand needs. These include, Ogilvy Landscapes Ogilvy Outreach Ogilvy Live Ogilvy Signscapes