 |
    
  |
|
|
Customer Ownership is a systematic and holistic approach
of applying customer, company, and market insights
to develop strategies and communications that reach
out directly to the customer who counts, and connect
her with the Brand.
Gap
Analysis
Identifying the strategy
with the greatest gain
A core Customer Ownership™ strategy process
that identifies the relative investment potential
in acquisition, customer management and retention.
Knowing which gap or gaps exist helps us to develop
appropriate marketing strategies.
| 1. |
The Acquisition Gap: Attracting
customers that are going to be profitable |
| 2. |
The Retention Gap: Holding
on to the most profitable customers |
| 3. |
The Sales Gap: Making current
customers more profitable
|
|
|
|
